About Us

Our Story

At Bat Club USA, baseball is in our DNA. Both founders grew up in Miami and have been playing or coaching at some level for the past 20+ years. Our passion is hitting, and we believe ever player should have access to premium quality bats. We are built around making premium bats affordable to all players making a player’s hitting performance about skill, not the bat being used.


Bat Club USA was founded by two close friends who have been playing and following baseball for the last 20+ years. As their children began playing baseball, they identified a large gap between players and the bats they were using and had access to.

While natural ability is the main factor in a player's hitting success, the bat they use can be the difference between a warning track out and a homerun. It was the desire to help every hitter reach peak performance which led to the creation of the company.

With Bat Club USA, everyone has access to premium bats at an affordable monthly fee. Members will be able to lease top of the line bats and assure that they have the newest bats and are achieving peak performance year round.

Who we are 

Erik Rico
Erik is President/CEO of Bat Club USA. Baseball has always been an integral part of his life. Born and raised in Miami, he was twice named All Miami-Dade County Player in 1997 and 1998. After graduating Southwest High School, he was invited to play for Cornell University. Erik set multiple career and single season records and was inducted into the Cornell University Athletic Hall of Fame in 2014. Erik was selected in 22nd round of the MLB draft in 2002 by the Toronto Blue Jays and spent four seasons with the organization.

After his professional baseball career, Erik completed his MBA from the University of Florida while working in management for a large healthcare provider. He recently returned to baseball in 2014 as the President and Head Coach of Red Panther Baseball LLC youth baseball academy.

Oscar Llarena

Oscar is Co-Founder and CMO of Bat Club USA. He lends fifteen years of his tech and marketing background to create a seamless experience for Bat Club users. His technical work with industry leaders such as IBM and Harcourt Publishing along with user experience design expertise with ad agency powerhouses such as CP+B, R/GA, T3, McGarrah Jessee and GSD&M has diversified his experience and approach to branding and problem solving. Through UX, Oscar has helped elevate brand experiences for Burger King, Volkswagen, Verizon, 7Eleven, UPS, AllState, STAPLES, Whole Foods, Shiner and Yeti Coolers to name a few.

Oscar’s love for the game began at a young age. In fact, Oscar and Erik played ball together from elementary school all the way through high school and are still the best of friends. After high school, Oscar went on to acquire his undergraduate degree in Computer Engineering from FIU and later, his MBA from the University of Florida. He currently resides in Austin, Texas with his beautiful wife and two sons.